There is a lot of talk as Direct Track has been down for about 20 hours. The last update I got from them was at 8:44 AM PST was “Unfortunately, the efforts to restore operability of the storage area network (SAN) have stalled. This is impacting all Digital River platforms, including DirectTrack.” This affects not […] More
Scrub a dub dub… No rubber duckies here just a guy in a ski mask! There are all types of crafty names “Optimization adjustment”, “Throttle”, or good old “front end scrub” Being a media buyer I find this nothing short of thievery and feel it should be exposed. It all started back in the early […] More
ClickFather Update – 9/14/2011 Monday Night Football is back!! I just spent the past 30 hrs in Florida. I love having the freedom to take last minute trips anytime I want. So on Friday I got an invite to go to the New England @ Miami game and booked a flight. It was a great […] More
What’s going on here?! I see a disturbing trend of Affiliate networks with no notice going out of business….others are rebranding or selling just ”assets” to avoid the large debts they accumulated to affiliates. I did know this day was coming, and how can it not with such a low level of entry and […] More
The Value of seeing someone’s expression and reading their body language is not possible through email or even really through Skype. 4 days 2 countries 13,500 miles…as I am writing this I have slept a total of 3 hrs in the last 50. Doing what it takes and going the extra mile is something that […] More
What Happens when you stay focused? Your business EXPLODES! Fist Of all I want to apologize for posting less in the past 2 months. 2011 has been nothing short of amazing. I have been doing this since 1998 and have never seen so much opportunity as there currently is in the market. If you are […] More
Who Can You Trust? One of the questions I frequently hear from long time media buyers is, “why can’t I trust anyone?” Partnerships or JV’s can be great if both parties each have something unique to offer the other and can combine resources to make more money. I do several JV’s and media buying partnerships […] More
The ClickFatherâ„¢ Update 1-5-11 Who stole my ads? As I sit here on the balcony of the cruise ship the day before New Year’s Eve reflecting on this past year, I am extremely grateful to all my publishers for another great year and look forward to what 2011 will bring in the form of new […] More
Back From Affcon Miami, Toy Drive 2010 and Scrubs ClickFather Update 12-21-10 Well it was another whirlwind trip! I got to speak on two panels including an impromptu pool open forum I helped orchestrate on Friday night. One of the disturbing things I kept hearing that evening was “networks scrub” that really bothered me as […] More
Pay Per Call, WAP: and SMS…… For several years I have been avidly following mobile marketing watching for it to just EXPLODE. I feel we are there now. For those of you not familiar with the different terms here is a breakdown of what each means. Pay Per Call: Pay-per-call (PPCall) is a concept similar […] More
This will make it 12 years in a row! HO! HO! HO! For the past 12 years my family and I have made it a tradition to give generously to the KLUC toy drive. I am very passionate about kids getting into the spirit of the holidays no matter what hardships their families may face […] More
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