2025 was a year of reflection, refinement, and realignment. We had wins. Strategic partnerships, scalable campaigns, and growth that came from experience and execution. But we also had lessons. Hard ones. I spent time chasing O&O offers that didn’t fully materialize. Tried to make deals work that didn’t align. When you start forcing things that […] More

As I look back on 2024, it’s been a year filled with highs and lows, challenges, and plenty of opportunities to learn. The ups were euphoric, as they always are in performance marketing. The lows? Humbling, grounding, and full of lessons that have sharpened my perspective moving forward. Through it all, I’ve come away with […] More

Joining the Xy7 Elite Network: Membership Benefits The world of internet marketing can be a complex landscape to navigate. For small business owners and marketers, the challenges of understanding and implementing effective media buying strategies, while also improving SEO, can often feel overwhelming. That’s where the Xy7 Elite Network comes into play. As you delve […] More

Introduction In the fast-paced and highly competitive world of online marketing, search engine optimization (SEO) plays a pivotal role in driving traffic and increasing visibility for your website. But mastering the art of SEO can be a daunting task, especially for small business owners and marketers who are just starting out. It’s not just about […] More