Pay Per Call, WAP: and SMS……
For several years I have been avidly following mobile marketing watching for it to just EXPLODE.
I feel we are there now.
For those of you not familiar with the different terms here is a breakdown of what each means.
Pay Per Call:
Pay-per-call (PPCall) is a concept similar to pay-per-click (PPC) advertising which is the dominant form of online advertising. In pay-per-call, however, the advertiser receives a phone call and after a predetermined amount of time the pixel “fires” and the affiliate gets paid.Â A majority of current pay per call provider use web forms and also wap pagesÂ to generate phone calls. I am currently testing a Criminal Justice campaign, Game Design campaign, And a Psychic offer all pay out after the user stays on the phone for a specified period of time.
Wireless Access Protocol (WAP) is an open international standard for application-layer network communications in a wireless-Â communication environment. Most use of WAP involves accessing the mobile web from a mobile phone or from a PDA. I am testing Allstate Insurance through this method currently.
TIP**** You can buy wap traffic from admob.com and also Google directly.
SMS stands for short message service. SMS is also often referred to as texting, sending text messages or text messaging. The service allows for short text messages to be sent from one cell phone to another cell phone or from the Web to another cell phone.
I currently am not involved in any sms sends but I do not there are people building lists and also doing sends on them to mobile offers just like email but instead to mobile phones.
NEXT BIG THING!Â Â MAJOR ANNOUNCEMENT
Anyone that knows my history knows I was FIRST to go “Big” i:
Ring tones (2003)
At one point I was doing over $250,000 a day ion traffic on one offer
One Field Submits (2003)
We did over one million dollars on ONE campaign in Nov 2003 about 12 months before one fields hit mainstream.
Legal Leads (2004)
in a little over a month We did over $500,000 in leads to a Vioxx class action resulting in over 200 million dollars in settlements.
Free trial Diet (2005)
We launched Hoodia in 2005 resulting in millions of dollars in sales per month.
Etc….Every year since 2003 we have had at least one huge ahead of the curve deal.
In 2011 we will make waves again in mobile. As we are the ONLY true mobile based advertising platform offering fastÂ aggressive payouts and know how…It’s easy to throw a bunch of deals on a network call it whatevermobi and sign up Affiliates calling yourself a mobile advertising platformÂ It is not easy to do it right.. Direct-Calls.com will follow in the footsteps of Xy7.com and xy7elite.comÂ And as usual every campaign we put up will be one we have personally tested and has passed the grade as a campaign that can be profitable for Affiliates. We know what works and will share theÂ formula with our Affiliates.
Effective this morning Xy7 .com in conjunction with MobiKlix has launched Direct-Calls.com a new website focusing on WAP, Pay Per CallÂ and Mobile Marketing. It is an invitation only network catering to serious mobile marketers.
To request an invitation please email firstname.lastname@example.org and reference the ClickFather â„¢ Blog.
How big is mobile marketing you ask?
Ask Mark Zuckerberg who said a couple days ago in a 60 minutes interview that more than 150 million people now access Facebook through thier mobile device…As smart phones continue to evolve with faster processors and better graphics wap traffic will continue to grow at a astoundingÂ pace. Think of it as 2004 for media buying 🙂 Cheap inventory and lots of it.
In preparation for this post I spent part of last week sourcing top Pay Per Call or Wap Publishers that would let me interview them. I located 4 that make a considerable 5 figure a week income off this already unfortunately 3 out of 4 would not go on record…. The one gentleman that was more than happy to help other marketersÂ is Justin Elenburg.
Justin started mobile marketing a few short months ago and has his own blog @ paypercallprofit.com. I asked him to share three tips for people looking to get started in Mobile Marketing . Here is what he said.
3 Tips For Beginners in PayPerCall
1. Most important Don’t use AdMob click to call feature.Â It is a black hole for you money.
2. Test small in MSN Adcenter.Â You can get clicks on keywords for $.05 on their mobile platform and you don’t need a site.Â They don’t have a lot of traffic but if your starting out that is perfect for testing.
3. Track each adgroup using individual numbers.Â That way you can adjust your bids for each adgroup as a whole.Â Don’t stuff a ton of keywords into one adgroup. Start with 20 very relevant keywords.
Check this out
Justin Also has offered help to anyone on setting up their first mobile campaign. You can contact him through his blog or email email@example.comÂ Let him know you heard about him from the ClickFatherâ„¢Â blog .
If anyone else would like to share success stories or tips please email them to me I would love to share them firstname.lastname@example.org
IE 9 is super buggy for buying ads and interacting with sites.
Although I have recently purchased 2 mac’s (one 17 inch MacBook Pro laptiop and a MacBook Air)Â I am stlil getting used to the differences from a pcÂ so I buy media for the most part on my Dell PC with 4 screens that I am used to.
The day before Thanksgiving a family member who I will grant anonymity toÂ decided to download a few recipes on my computer…big no no! and while doing so downloaded a IE spy ware add on that kept crashing my IE. It has proven to be a time killer as I had to resart browers and keep recovering them many times smack in the middle of running a report or building out an ad campaign.. I keepÂ an average of 35 tabs open allÂ day and both IE and Mozzilla so I can stayÂ logged into several accounts of the same type without ovverding each other.(cookies)
Sunday MorningÂ I decided to try IE 9 and although it is really cool and has a lot of features simular to Safari’s browser (Mac)Â it has issues sending data. I got stuck on adready, myads.com, wordstream.com, adcenter.msn.com and a few others wherre it just refused to upload my ads or run a report. I Guess it still needs a lil work before media buyers can use it!
Side NoteÂ Honey the stuffing turned out really good butÂ please do not touch my computer again:)
Affcon 2010 I am heading to Miami on Wednesday
I am heading to Miami on Wed to attend Affcon2010.com which is a trade show focused on Affiliates.Â It is kind of like the Affiliate Summit except this one is Free to Affiliates. It is a smaller intimate show of around 700 people. I personally enjoy venues like this as you have time to really focus on a few key meetings and spend quality time with clients and Affiliates as opposed to being “on the clock” jumping from meeting to meeting.Â If you happen to be coming please hit me up we can talk media.I left my schedule open except for 3 training sessions with Affiliates. In addition I will be speaking on a panel Friday from 1-2 pm Pst called Beyond Cpa You can also listen to it live via web stream on webmasterradio.fm
Other blogs I read:
People have asked me many times what blogs I read.Â Here is a short list of what I follow. I tend to stay away from the hype blogs and focus on onesÂ that deliver real information, tips and a true account of what they are doing buying media.
Next post : Content lock traffic the good, the bad and the really ugly.
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