We are now the AOR for MyLife.com!!

If you would like to run this offer please contact kevin@xy7.com, James@xy7.com, or call 702-475-5235

Cookie tracking and EU (European Union)

Dear Kevin,

As you probably know, in late 2009 the European Parliament amended a longstanding e-privacy directive (2009/136/EC) to include guidelines regarding how information is gathered from web users via the use of cookies. On May 26, 2011, all member states within the European Union (EU) are required to have laws in place to comply with what’s been termed “The EU cookie law.”

The individual member states must draft and enact their own laws to ensure compliance, and we don’t yet know what those laws will stipulate. However, we do know that on May 8, 2011, the United Kingdom’s Information Commissioner’s Office (ICO) provided additional advice to help UK businesses ensure compliance. The ICO advised that businesses get user consent before placing a cookie on the user’s computer. The advice noted that “consent may be signified by a subscriber who amends or sets controls on the internet browser which the subscriber uses or by using another application or programmed to signify consent.” New information also states that cookies that are “strictly necessary” to providing a service are exempt from the new rules.

What does this mean to you? Probably not much. For the past several years on our end we made sure all our EU campaigns are server to server tracking ensuring better, more accurate tracking overall.

Eternal Earth-Bound Pets, USA

“The next best thing to pet salvation in a Post Rapture World”

Last count I heard made over $35,000 in a day (may 20)
Well by now you know the predictions were not accurate and the world did not end on Saturday May 21st but oh boy did some people rake in cash on others fears. Personally I would not want to benefit off of others misfortunes.
On top of that the end of the world rumors started with “Family Radio” and it’s founder Harold Camping who has taken in over 100 million dollars in donations to spread the word.

The ClickFather’s Book Corner

THIS IS A MUST READ!

My father in law gave me this book called Delivering Happiness: A Path to Profits, Passion, and Purpose, and let me tell you it is now one of the top 3 must reads on my reading list. Tony Hsieh takes you from his early days in link exchange, all the way through the success and turmoil. The book kept me captivated throughout and also made me take a hard look at the way we currently run our organization. Although we are highly successful in what we do, it made evident to me shortcomings in our organization that needed to be addressed. After finishing the book, I emailed Tony Hseih personally and got a copy of their culture book. Yet another great read. Most of you that read my blog are either self employed or are part of an interactive company and this book will be enlightening on all levels. I am now looking into going to a 2 day immersion class Zappos puts on as I truly see why it works and want to keep absorbing the culture to apply it to our company. It is available on Amazon (of course) and also on the Kindle.

I will share my feedback on this one in my next post. Stay tuned!

HOT Media Buying Tools

Adbeat gives you insight to the top advertisers across many channels. When I show the tool to people I get a “oh…” then a few minutes after watching the videos and understanding how powerful it really is I get a “HOLY S@%*!” this thing is unbelievable! If you are serious about media buying get a demo and check it out.

Besmir (Affexpert.com) has joined forces with MrGreen and StackThatMoney to create the most comprehensive and skilled affiliate marketing forum on the web. These guys have generated over $xx,xxx,xxx in affiliate revenues and have 12 years of marketing experience combined. The coaching from such experienced professionals just doesn’t exist anywhere else. They will show you currently working campaigns across PPV, FB, POF & Media Buys.

Click here for a demo

What I am buying…

• MyLife…of course 🙂
• Also our private brands like WhoSearchingForYou.com and our newest brand, CollegeFriendSearch.com which is now live and being beta tested internally, We expect to release it by the end of the week.
• I am also buying a single opt in stock newsletter offer called Microcap Fortunes
• And lastly Tara Medium international on Facebook and other display.

For more information on any of these campaigns please contact myself or any of the account managers below.

Horse Update!

On the positive side, Stick N Stay, Epochi, Social Strategy, Fool Away and Aurelia D all are being trained now at Los Alamitos Racetrack in Southern California. I expect each to be running in June!

I also bought part of a horse called No Free Parking at Yonkers Raceway in NY.