Back From Affcon Miami, Toy Drive 2010 and Scrubs ClickFather Update 12-21-10 |
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Well it was another whirlwind trip!
I got to speak on two panels including an impromptu pool open forum I helped orchestrate on Friday night. One of the disturbing things I kept hearing that evening was “networks scrub” that really bothered me as I know we use two tracking companies and neither have a scrub built in nor do we EVER front scrub offers. Filters are in place of course to ensure the publishers adhere to the campaign guidelines but that is it. So I adamantly refuted the claims that “all networks scrub.” |
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When networks or advertisers do scrub it can be deadly to your campaign and profitability. Here is a real life example of a publisher we brought on to run one deal (IQ Quiz). We originally took it from another network, “A”. Which is a very large network known for having these types of deals. Once we saw that stats were fluctuating way to much for normal traffic patters we moved it to our direct relationship we will call “AOR”. Here is the result you can judge for yourself… | |
Yes you are reading it right…over a 50% difference in stats. And guess what? Back end is EXACTLY the same so there is no excuse for this. The Affiliate upon seeing this was outraged and also enlightened that we caught it as now he has an ultra profitable campaign. My advice as a fellow media buyer, be careful and watch your numbers like a hawk, any fluctuation in epc or conversion over 1% question and look for patterns. A network’s job is to be the liaison between the advertiser and yourself. If the network you are dealing with is not doing a good job or just outright robbing you, MOVE as it will only get worse. | |
Timing
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Myads UpdateMyads has announced you can now run animated ads!
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Face book Click Fraud updateWell, many people call me “Mr. Relentless” and here is why…I keep pushing until I get the desired result. With Facebook I was not getting any result. As you know I mentioned in my post back in September the issue was that they displayed an error message to users on any ads using one of our tracking links (1.ltroute.com). The real challenge is that we were never told any of this and Facebook still approved ads using that link, and charged us and our Affiliates for thousands of dollars in clicks that went to the error page. So today I got another letter after pressing (3 more emails) from their online sales operation person “Brandon” which read:
I Replied:
UPDATE…On Friday I got this canned response…I give up 🙁
Amazing how they just do not get it or care… |
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2010 Kluc Toy drive!I gotta hand it to Anthony, we had a plan that we had for 2 weeks. I was going to send him a check that he could bring down to the toy drive on Saturday, and on a whim I changed it and he went with it. Recruiting a buddy of his, foregoing Sunday football and renting a U-haul and shopping every Walmart he could to come up with 102 bikes for the KLUC toy drive from the Xy7 Family! |
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Traffic I am buying through the holidays |
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Offers I am running |
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Although I will be around on AIM and working (hopefully from a tropical island), |
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