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in General, Media BuyingWho can you trust? Clickfather update 1-27-10
Who Can You Trust? One of the questions I frequently hear from long time media buyers is, “why can’t I trust anyone?” Partnerships or JV’s can be great if both parties each have something unique to offer the other and can combine resources to make more money. I do several JV’s and media buying partnerships […] More
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in General, Media Buying, New Offers On Xy7, Xy7 Elite OffersClickFatherâ„¢ Update 1-4-11 Who stole my ads?
The ClickFatherâ„¢ Update 1-5-11 Who stole my ads? As I sit here on the balcony of the cruise ship the day before New Year’s Eve reflecting on this past year, I am extremely grateful to all my publishers for another great year and look forward to what 2011 will bring in the form of new […] More
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in General, Media Buying, UncategorizedBack From Affcon Miami, Toy Drive 2010 and Scrubs ClickFather Update 12-21-10
Back From Affcon Miami, Toy Drive 2010 and Scrubs ClickFather Update 12-21-10 Well it was another whirlwind trip! I got to speak on two panels including an impromptu pool open forum I helped orchestrate on Friday night. One of the disturbing things I kept hearing that evening was “networks scrub” that really bothered me as […] More
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in General, Media BuyingBOOM…Mobile Marketing is here. ClickFather Update 12-07-10
Pay Per Call, WAP: and SMS…… For several years I have been avidly following mobile marketing watching for it to just EXPLODE. I feel we are there now. For those of you not familiar with the different terms here is a breakdown of what each means. Pay Per Call: Pay-per-call (PPCall) is a concept similar […] More