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Facebook now allows Cpa?! I just learned that Facebook now has a new conversion metric, “bid on conversions” Which should produce a ton of new opportunities for publishers.How do you use it? Create a new ad and use the conversion pixel tracking. A new box will appear that says: A word of caution…it seems it […] More
Media Buying Tips! Got end of summer plans? Understanding the time of the year and people’s patterns is integral to being a great media buyer. The reason a person can buy media better than a computer in my opinion, is that you can plainly think in common sense. There are some key factors most automated […] More
The New Gold Rush! I pride myself in staying up to date on most cutting edge digital happenings and seeing trends at the outset. I have to say I missed this one.I was reading about Bitcoins in The Harvard Business review on a flight back from the East Coast and found it fascinating. Once back […] More
LeadsCon, $4000 Given away in suite….March Madness time! I love this time of year as I can sit at my desk and watch college basketball while I work :)The unpredictability combined with raw emotion is a great thing to watch. Here’s a look at my newest office setup… Facebook wants to be LinkedIn? Today as […] More
Wow, this summer has been some ride… No summer vacation this year, as we went into acquisition mode. In June we bought buymyvalue.com; a daily deals site that already had several thousand customers. Since then we have made some significant improvements to the site and now have it ready to do high volume sales. The […] More
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