TheClickFather
2025 was a year of reflection, refinement, and realignment.
We had wins. Strategic partnerships, scalable campaigns, and growth that came from experience and execution.
But we also had lessons. Hard ones.
I spent time chasing O&O offers that didn’t fully materialize. Tried to make deals work that didn’t align. When you start forcing things that don’t fit, mistakes get made. And they were.
But those moments brought clarity.
After nearly 30 years in this media game, I know exactly where we bring value. And just as importantly, where we don’t. If I can’t provide substantial value to a relationship, I walk away. No exceptions.
This year, I got back to basics. Back to performance. Back to what works.
Personally, having my kids home for the holidays was everything. They helped me reset, recharge, and re-prioritize. The grind doesn’t stop, but it’s meaningless if you’re not present for what truly matters.
I’m also incredibly thankful for my circle. Small, intentional, loyal. The people who’ve shown up consistently, both in business and in life—you know who you are. I appreciate you deeply.
As we head into 2026, I’m focused, clear, and moving with purpose.
Say no faster. Execute what works. Build with clarity. Live with balance.
Let’s go.
—Kevin De Vincenzi
The Click Father
