How I actually never work a day in my life

“Do what you love and you will never

work a day in your life.”

I love this quote as it holds true for me. After being in Internet Marketing for 16 years now I still sleep with my phone within reach in case I want to get up in the middle of the night to check stats or answer a Skype from one of our far east clients. Every morning I wake up excited to see what the day would bring in the form of new opportunities. If you are not excited about what you are doing find out what does excite you and the money will follow. Life is too short to be unhappy.

The mobile free-for-all is OVER!

For the past few years Affiliates and Advertisers have been able to get away with very aggressive ad practices. As of April 15, 2014 all that has changed. Google Play has put a ZERO TOLERANCE rule in effect.

The policy, in its entirety, can be found by clicking here

The specific line item that affects all Publishers and Advertisers reads:

App Promotion 
Apps published on Google Play may not directly or indirectly engage in or benefit from the following behavior:

  • Promotion via deceptive ads on websites, apps or other properties, including simulated system, service, or app notifications or alerts.
  • Promotion or install tactics which cause redirection to Google Play or the download of the app without informed user action.
  • Unsolicited promotion via SMS services.

Many of our top mobile advertisers including Clean master (100,000,000 installs) have made major changes to adapt to the new rule.

Mailer Tips!

Major Change To Yahoo delivery


Within the last week, Yahoo made a bold move in updating their DMARC policy setting to “p=reject.” Therefore, mail containing a Yahoo from address is no longer considered legitimate if it does not contain an authentication signature, or if it did not come from properly identified Yahoo infrastructure.

Bottom line: Do not use a “”, “” or “”
or other free email provider address to send your emails.
Instead, set up and send from your own domain.

Speaking of mailer tips now has some great email offers, take a look here.

When it’s time to say farewell…

Every new business idea when first thought of is exciting, but at some point if it’s not making money or working you need to know when it’s time to say goodbye. No one is right 100% of the time, and many times “hanging on” not only drains you mentally and financially, but it also does not allow you to look at and discover new opportunities. I have had some failed opportunities over the years. it’s ok to fail! As long as you learn from your mistakes and not repeat them. Google ventures has failed investments…everyone does, they just know when it is time to move on. Life is a journey and if you “won” with every idea then life would not be much fun, would it?

Reach out I am always around,

Facebook Now has CPA!

Facebook now allows Cpa?!


I just learned that Facebook now has a new conversion metric, “bid on conversions” Which should produce a ton of new opportunities for publishers.How do you use it?

Create a new ad and use the conversion pixel tracking. A new box will appear that says:

A word of caution…it seems it may be serving less qualified overflow traffic so it may cost you more and not less to start. It seems to be a CPA goal and not an actual hard CPA.
Test carefully.

More info can be found here

TCPA law passed:
What you need to know and how it may affect you
Yesterday the TCPA law passed, here is an excerpt of what it entails.

1) Beginning October 16, 2013, prior express written consent will be required for all autodialed and/or pre-recorded calls/texts sent/made to cell phone and pre-recorded calls made to residential land lines for marketing purposes.Compliance with the E-SIGN Act satisfies this requirement, meaning that electronic or digital forms of signature are acceptable (i.e., agreements obtained via email, website form, text message, telephone keypress or voice recording).

Consumer consent must be unambiguous, meaning that the consumer must receive a “clear and conspicuous disclosure” that he/she will receive future calls that deliver autodialed and/or pre-recorded telemarketing messages on behalf of a specific advertiser; that his/her consent is not a condition of purchase; and he/she must designate a phone number at which to be reached (which should not be pre-populated by the advertiser in an online form). Limited exceptions apply to this requirement, such as calls/texts from the consumer’s cellular carrier, debt collectors, schools, informational notices and healthcare-related calls.

If a dispute concerning consent arises, the advertiser bears the burden of proof to demonstrate that a clear and conspicuous disclosure was provided and that the consumer unambiguously consented to receive telemarketing calls to the number he/she specifically provided. It is a best practice for advertisers to maintain each consumer’s written consent for at least four (4) years, which is the federal statute of limitations to bring an action under the TCPA. Evidence of Internet-provided written consent includes, but is not limited to, website pages that contain consumer consent language and fields, associated screenshot of the consent webpage as seen by the consumer where the phone number was inputted, complete data record submitted by the consumer (with time and date stamp), together with the applicable consumer IP address.

2) Beginning October 16, 2013, the “established business relationship” exemption for pre-recorded telemarketing calls to residential landlines will be eliminated.

In the past, advertisers could rely on an established business relationship (such as a previous purchase) to circumvent the need to obtain a consumer’s written consent to receive telemarketing calls. That exception to the consent requirement will no longer exist after this year. Advertisers will have to obtain written consumer consent, outlined above, even if they previously had a business relationship with the consumer.

What are the penalties for failing to comply with the TCPA?

The TCPA provides for either actual damages or statutory damages ranging from $500.00 to $1,500.00 per unsolicited call/message. In determining the final amount of statutory damages to award, courts analyze whether the defendant “willfully” or “knowingly” violated the TCPA. Considering that telemarketing campaigns often involve thousands to, in some cases, millions, of calls/text messages, potential damages under the TCPA may escalate very quickly.

Sample Website
Consent Language
I hereby consent to receive autodialed and/or pre-recorded telemarketing calls from or on behalf of [ADVERTISER] at the telephone number provided above.[5] I understand that consent is not a condition of purchase.

ClickFather Side note:

Our Parent company Rapid Response marketing LLC and its subsidiaries, and do not allow SMS or Telemarking/Outbound campaigns and never have, so this law does not really change things on traffic we accept. Where it does change things is on our lead collection forms. We had to do a full audit and overhaul of most our top deals to bring them into compliance with TCPA.

Got my Tesla!
Man do I love it! Here are some pics I took the next day of it.



I can control the whole car basically on my iPhone including cooling, heating, opening windows and putting on music.
Check it out…

And IF by any chance I ever let my 17 yr. old Daughter drive it,
I can track where she is…shhh!

Until next time,
The ClickFather™



Clickfather Update – 8/14/13

Media Buying Tips!
Got end of summer plans?

Understanding the time of the year and people’s patterns is integral to being a great media buyer. The reason a person can buy media better than a computer in my opinion, is that you can plainly think in common sense. There are some key factors most automated systems do not take into consideration.Changes in response rates could be based on:

  • Time of day
  • Day of the week
  • Weather
  • Current events

This week because of a certain thing that happened on the news we increased budgets on a campaign and also saw our organic results on a niche SKYROCKET. We could have never taken advantage of this is we just “set it and forgot it.”

Mobile Marketing

Being that mobile marketing is here to stay, and now virtually anyone can access DSP inventory, I have put together some new super Airpush tips. If you have not taken a look at recently you should as they have a new optimization tool that is just plain awesome.
Airpush Tips and tricks…

  • ALWAYS uncheck “other” in state or country selection. Do the same with handsets. If it is not a handset or country you know why bother
  • When targeting USA uncheck the 2 “armed forces” boxes unless your offer is targeted to people enlisted in the armed services. This can save you quite a bit of $$ on clicks.
  • Even though it is great to get a load of traffic quickly, be patient and just buy premium carriers and the handsets that fit your market properly. You have access to this data so use it. The buyer that just buys everything and then “drills down and finds winners” is a loser…use common sense and give yourself an advantage from the start.

I Ordered a Tesla!

A friend of mine that could literally buy any car he wanted ended up ordering a Tesla and loves it! So I decided to visit one of the Tesla stores and of course ordered one as well! It will be ready for pick up on Sept 7th I cannot wait. I ordered it in store and then got to change it online for up to 2 weeks while I played with different color combinations etc.Here is what it looks like after the customizations and options…

The reason I work for myself…FREEDOM!

This year my daughter Natalie and I worked out of the same home office (she’s now a Senior in High school) While I worked my normal 16-20 hrs a day she got to spend time with me while she studied.I am a huge NBA fan, so of course after watching many playoffs games with me she became a fan of the Spurs. When they made it to the finals, my wife decided to surprise us with tickets to game 5!What an awesome experience! After the spurs won game 5 there were no riots, No looting (that I know of) instead the fans all go downtown in San Antonio and honk their horns in celebration. It went on till past 2 am what fun! Here is a video clip of it…

Buying Facebook Ads? Stop being lazy!

I have heard reports of people paying upwards of 50% of profit to companies to help them monetize Facebook ads. 3 words don’t do it! I understand wanting to maximize every dollar and “set it and forget it” but let me tell you in my vast experience optimizing by hand blows away any automation you can ever come up with. Over and over I have used tools and every time we switch back to manual we increase profits by a substantial amount. Also if these companies were so valuable why are none of them making money?Check this article that just came out on Business Insider.

ClickFather™ Insider Tip

Keep a diary of all your spends and don’t be lazy! Document by the hour, and after a week you will have an amazing roadmap not just for that deal but also for deals like it.Here is an excerpt from one of my media buying logs I keep on my iPhone.What this does is creates a real diary and road map of what to expect and also highlights any anomalies and opportunities, I have at times gone back to my log and uncovered gigantic trends I may have otherwise missed.

Going to Affilaite Summit?!

Until next time,
The ClickFather™