As the weather changes and the holidays round the corner, it is now time to start fine-tuning your marketing and media buys for the holiday season.Â Conventionally, most holiday media planning is done during the late second quarter of the year. As we are now in the last quarter, you really cannot afford to wait any longer. I am always on the lookout for the next big holiday trend such as a Snuggie (Product of the Year in 2008) or a Tickle Me Elmo.
Due to the retail demand throughout the holidays, lead generation efforts are totally deflated. Â Not only is traffic getting more expensive on Facebook but typically, Facebook is best for lead generation offers.Â Therefore, I recommend looking into other alternatives like AOL Ad Desk where you can buy very cheap traffic. So if your conversions are in line with industry standards, you stand to make a very hefty ROI.Â Right now, AOL Ad Desk has a great incentive.Â They are offering a $400 advertising credit upon sign up.Â Recently, I purchased a TON of traffic on NFL.com and ESPN.com through Ad Desk at less than a twelve cent CPM :)…..search for value out there.Â It is available. If you need help, hit me up.
We all know that lead generation is down in December but retail is UP!Â No matter what forecasters say and no matter how bad the economy supposedly is, when the holidays roll around, people are in a shopping-frenzy. The great news is that people are shopping online more and more every year. They want to avoid the crowds and they can utilize competitive shopping.Â Bidfire.com puts a new twist on competitive shopping and this is one of the many reasons, you will see XY7 promoting it throughout the holiday season.Â Contact me if you want to know more.
On a weekly basis, I am presented with several new marketing tools to evaluate. I very rarely recommend one. I have found a new Facebook tool that is both powerful and intriguing. Although it is an amazing Facebook tool, the intriguing part about it is that I am successfully using it to buy media on platforms other than Facebook.Â I am using it to gather intelligence. If a campaign Â has passed the ” Facebook Test”, I know it is backing out even with inflated Facebook prices. You can demo it at http://morethanascraper.com
Media coaching update:
I am getting several inquiries about taking on new coaching students.Â I regret to say that due to my fully-committed schedule, I cannot accept any new students at this time.Â Of course, if you need quick advice on something, I am always happy to help. Just aim me: Roidealsdaily
Hot offers now on XY7Elite
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For Social and Media Buys
Whosearching foryou.com is still one of the best converters for social, search and media buys. Base price is $1.50. We have a well-seasoned, internal media buyer that will help you get this running. Just let me know.
This one is doing very well off of advertorials and also on adblade-type placements.Â It is now paying $42.00.
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Empochi, Stick Nâ€™ Stay, The ClickFather, Social Strategy, HeCouldGoAllTheWay, Aurelia D and Fool Away are all in training and will be racing no later than Jan 2011. You can follow us on our facebook fan page.
-The ClickFather â„¢